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A cookie normally doesn’t contain PII, yet other browsing details, for example, the domain from which the cookie has originated, an random unique identifier code and furthermore the lifetime (expiry) of the cookie.
Cookies might be either “persistent” or “session” cookies. A persistent cookie will stay substantial and practical until its set expiry date (except if erased by the user before the expiry date); contrary a session cookie will expire when the internet browser is shut by the user.
We may use the information gathered by cookies to measure information about our website statistics. We can learn which sections and categories on our site are being viewed or searched and also the number of visitors, using the different sections of this website. This information helps us to improve the usability of the website on an ongoing basis.
The third party tool, which we use for assessing website analytics, is Google Analytics – a tool that provides monitoring and analysis services. Google Analytics reporting helps us understand the number of people visiting our website, most viewed pages on our website and helps us improve and develop our site. Google Analytics uses a cookie to track the number of unique users of the site, but does not enable us to identify any individuals.
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